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Ad Budgets Taking All-Web Route.

Publication: Min's B to B
Publication Date: 02-FEB-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Advertisers Flee Print, Despite Cross-Platform Advantages

What did our newly installed president just remind us? It is only going to get worse before it gets better? He must have been reading the November boxscores, which seem to follow the economy pretty closely. To wit: This recession is hitting even the upper-end markets especially hard. Consequently, many fashion category titles are taking in a few inches of retailer ad space here and there (see page 5).

At WWD Daily, for instance, the...

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