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Why Reputation Matters More Than Ever.

Publication: Broker Magazine
Publication Date: 01-NOV-08 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
According to one expert on the topic, reputation is the new profit center for the 21st century. Customers are just a Google search away from hundreds or even thousands of reviews on a companys service.

Reputation is built one-person and one-customer interaction at a time, and that means everyone in your organization must stay focused on creating a winning reputation. Customers have never been more skeptical or suspicious than they are now, says George Ludwig, author of a book on sales strategy. They dont have the time and certainly not the money to waste on a company that doesnt have their best interests at heart. To overcome that skepticism, whether youre a B2B or B2C company, you must have...

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