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Article Excerpt Global travel buyers face a dilemma: Either satisfy local demand by choosing the best booking tool in each region or insist on implementing a single tool to reap all the benefits of consolidation. Even as tools popular in Europe struggle to grow marketshare in the United States, European travel managers are showing continuing, if not increased, resistance to U.S. booking tools (BTNonline, Nov. 24).
Expert opinion as to whether to choose a single or multiple tools is mixed, but two travel managers whose companies use Sabre's GetThere online booking tool globally said they consider consolidation to be paramount.
"Our policy of using single global travel suppliers and processes provides material net benefits in consistency, simplicity and leverage and, of course, cost savings," said Keith...
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