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The Power of Web 2.0 in Your Hands; Brokers can use all the elements of Web 2.0, including blogs, wikis and social networks to build market share in a down market.

Article Excerpt
Byline: Anthony Garritano

More and more experts are calling on businesses to use various online tools to market themselves. But how does one take advantage of technology to get more volume in a declining market? Most tech executives say Web 2.0 is the wave of the future. Are you wondering what Web 2.0 is exactly?

Well, Web 2.0 is all about using the Internet and other Web technology with the goal of enhancing creativity, information sharing and, most notably, collaboration among users. These concepts have led to the development and evolution of Web-based communities and hosted services such as social networking sites, blogs and wikis.

A wiki is a collection of webpages designed to enable anyone who accesses it to contribute or modify content. Wikis are often used to create collaborative sites and to power community websites. Wikis are all about empowering people to customize a Web environment.

On the other hand, a blog is a website usually maintained by an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or video. This is a vehicle whereby...