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Where Do You Stand?: You should find out how you stack up against your competition.

Publication: Broker Magazine
Publication Date: 01-MAY-08 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Oh, come on! You really want to know what your competitors are up to, don't you? Yeah, you might hear comments about your competition from the real estate agents you work with. Your clients might reveal a thing or two about their encounter with "the other loan officer down the street." But how can you ever know what your competition is really doing, unless you do your own research.

Many loan officers miss this critical step, especially when launching a new marketing campaign. Some assume they know what's going on with their competitors. Others just take someone else's...



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