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Providing it in Writing: Sending e-mail to potential customers requires its own skill set.

Publication: Broker Magazine
Publication Date: 01-JUL-08
Format: Online
Delivery: Immediate Online Access

Article Excerpt
People requesting mortgage quotes through websites are different than random prospects calling you on the phone. If part of your business is providing written mortgage quotes by e-mail, fax or letter, there is a right way and a wrong way of communicating.

After reviewing 28 mortgage quotes submitted by loan officers through Zillow.com, I can tell you that some of them were simply awful. Here are some of the observations and creative suggestions on how you can easily upgrade your written quotes.

Let's start with your biography. There is a mistake that loan officers...

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