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Getting Creative Online: Originators are using the Internet as a way to market and enhance the image of the profession.

Publication: Broker Magazine
Publication Date: 01-APR-08 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
In order to promote leads, originators are leveraging online technology in a creative way to market and grow their businesses. The mortgage planners behind Carolina Buyers Market in Charlotte, N.C., have launched a website, www.CarolinaBuyersMarket.com, which allows potential homebuyers to access privileged information typically unavailable through the traditional homebuying process.

The new website helps consumers take advantage of the buyers market in the Carolinas by acquiring value-driven information to identify great property deals.

Carolina Buyers Market offers firsthand knowledge of properties, neighborhoods and the housing market in the Carolinas. The staff tracks aging properties on the Multiple Listing Service before they go into pre-foreclosure. This valuable information allows listing agents to provide the best deal for consumers in searching for a...

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