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Dear Joel: Industry expert Joel Pate will be happy to answer your most pressing marketing questions each month in the Dear Joel column.

Publication: Broker Magazine
Publication Date: 01-APR-08
Format: Online
Delivery: Immediate Online Access

Article Excerpt
This month's question: "This market has become so difficult. How do I make it?"

You are right. The market has become very difficult, but what do you do? As Tony Soprano would say, "There is nothing that you can do (about the market, it's just another curve life has thrown at us.)"

Recently, I listened to Les Brown's motivation series "It's Not Over Until You Win." While this market is very, very, difficult, if you can survive, you will thrive again. And you can survive. As a friend told me years ago, "In bad markets, keep your head down. If you can keep your head down long enough, the death angel will pass over."

With all of that, what do you do today...

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