|
...universal appeal.
For one, professionals seek extensive information on products or services they're considering, and they most often search for that information online. Research from the fall 2006 IntelliQuest CIMS study indicated that manufacturer Web sites are the leading source of information for technology purchase influencers, followed by technology content Web sites, reseller Web sites, and computer and technology magazines.
Marketers must make it easy for customers and prospects in the IT vertical to do...
NOTE: All illustrations and photos
have been removed from this article.
More articles from BtoB
Xerox targets SMB market globally; Ask the expert., June 23, 2008
Marketing mix dictated by complex science; Ask the expert., June 23, 2008
Intel connects with engineers by sharing employees' innovation., June 23, 2008
Foodservice operators seek labor-saving help; Ask the expert., June 23, 2008
Economic needs drive auto execs., June 23, 2008
Looking for additional articles?
Search our database of over 3 million articles.
Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication
name or publication date.
About Goliath
Whether you're looking for sales prospects, competitive information, company
analysis or best practices in managing your organization,
Goliath can help you meet your business needs.
Our extensive business information databases empower business
professionals with both the breadth and depth of credible,
authoritative information they need to support their business
goals. Whether it be strategic planning, sales prospecting,
company research or defining management best practices -
Goliath is your leading source for accurate information.
|
