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Dollar stores grow in popularity among a range of consumers.

Publication: Research Alert
Publication Date: 16-APR-04
Format: Online - approximately 386 words
Delivery: Immediate Online Access

Article Excerpt
Dollar stores are serving a wider-ranging group of consumer needs as they become more popular, growing at about 5% per year, according to Meyers Research Center.

Nearly four in 10 dollar-store shoppers (39%) go once a week or more, and over half buy name-brand products there. More than half (58%) of dollar-store product decisions are made before...

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