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Meijer Debuts Online Planner.

Publication: Supermarket News
Publication Date: 09-JUN-08
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Byline: ELLIOT ZWIEBACH

GRAND RAPIDS, Mich. - Meijer here has installed a new online initiative that trade sources say is boosting the chain's coupon redemption rates to approximately 50%.

The initiative, called Meijer Mealbox, links brands, promotions and coupons, and engages consumers by...

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...directly during purchase planning encouraging them...

NOTE: All illustrations and photos have been removed from this article.



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