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GMA to Gauge Shade Of Green.

Publication: Supermarket News
Publication Date: 09-JUN-08
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Byline: JULIE GALLAGHER

WASHINGTON - Grocery Manufacturers Association here may soon embark upon an important shopping trip.

But rather than select items based on quality or price, GMA is hoping to choose products that are consistent with those purchased by typical shoppers.

"It'll be a a...

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...representative market basket of items that the average family would buy on weekly basis," said Stephen Sibert, senior vice president for industry affairs at GMA. "We're trying to get a sense, year over year, of how much energy is being reduced in that market basket, and how much packaging, and how much water."

Its plans are part of a sustainability advocacy campaign that GMA hopes to launch this...

NOTE: All illustrations and photos have been removed from this article.



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