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Retailers Weigh Challenges of Sustainability.

Publication: Supermarket News
Publication Date: 09-JUN-08
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Byline: DAN ALAIMO

ORLANDO, Fla. - Sustainability will play an increasingly important role in general merchandise sales and wellness, although retailers and suppliers have to be careful of overstating their commitment to the environment, said speakers during last week's General Merchandise of...

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...Marketing Conference here the Global Market Development Center, Colorado Springs.

"A large challenge for both retailers and suppliers is the backlash," said Tom Watson, vice president, general merchandise, Hy-Vee, West Des Moines, Iowa, during a retailer panel that followed a presentation by Maryellen Molyneaux, president, Natural Marketing Institute, Harleysville, Pa.

"With the carbon footprinting that is coming forward, do we as a retailer want to wave our flag and, six months later, have a report come back that says we...

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