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Cleaning Up.

Publication: Supermarket News
Publication Date: 02-JUN-08
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Byline: MICHAEL GARRY

On AMR Research's list of the applications deemed most important in 2008 by fast-moving-consumer-goods retailers (operators of supermarkets, drug stores and convenience stores), the application that got the highest percentage of votes (19%) was master data management. In...

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...2007, it was near the bottom of the list.

Master data management helps retailers and manufacturers maintain current, clean and accurate product data that can be aligned consistently across all parts of an organization. But why the sudden interest in this technology?

"In order to use more sophisticated technology like demand forecasting, pricing, space management and perpetual inventory, you need a solid foundation of [product] data," said Michael Griswold, research director, retail, for AMR Research, Boston. "What has risen to the top is the need to get the underlying data synched, organized and maintained."

Synchronization of item data between retailers and manufacturers via the Global Data Synchronization Network (GDSN) has helped many retailers begin the process of getting their product data in order. Retailers know that data synchronized through the GDSN is formatted according to prescribed standards - for product name,...

NOTE: All illustrations and photos have been removed from this article.



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