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...2007, it was near the bottom of the list.
Master data management helps retailers and manufacturers maintain current, clean and accurate product data that can be aligned consistently across all parts of an organization. But why the sudden interest in this technology?
"In order to use more sophisticated technology like demand forecasting, pricing, space management and perpetual inventory, you need a solid foundation of [product] data," said Michael Griswold, research director, retail, for AMR Research, Boston. "What has risen to the top is the need to get the underlying data synched, organized and maintained."
Synchronization of item data between retailers and manufacturers via the Global Data Synchronization Network (GDSN) has helped many retailers begin the process of getting their product data in order. Retailers know that data synchronized through the GDSN is formatted according to prescribed standards - for product name,...
NOTE: All illustrations and photos
have been removed from this article.
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