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Under Armour Inc.

Publication: Apparel
Publication Date: 01-MAY-08 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
HEADQUARTERS: Baltimore, MD | www.underarmour.com

NOMINATED BY: Army & Air Force Exchange Service (AAFES) | www.aafes.com Dassault Systemes ENOVIA | www.3ds.com/products/enovia Optimyze LLC | www.optimyze.com TEXbase | www.TEXbase.com

To adopt an adage from a signature campaign of years' past, Under Armour is "protecting its house," when it comes to its technology infrastructure.

Growing at an astonishing pace of 40 percent annually over the past couple of years, the leading brand of performance apparel and footwear has demonstrated its commitment to invest significantly in enterprise systems to keep up with retailer and consumer demand--and to deploy its systems through teamwork and best practices at a breakneck pace in order to keep up with the growth.

Recently for instance, the company chose to replace a series of manual and outdated systems with an integrated product lifecycle management platform from Dassault Systemes ENOVIA in order to meet its specific...

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