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New Brand Pitches Security, Transfer Link.

Publication: American Banker
Publication Date: 20-MAY-08 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
As a child, Revolution Money Inc.'s Jason Hogg liked to build toy houses out of old credit cards.

Today he's trying to build a fifth credit card brand in a market already crowded with issuers, networks, and card products.

The biggest challenge facing Revolution Money, a unit of Revolution LLC of Washington, is finding a way to attract consumers and merchants who have more card options than they need. Mr. Hogg hopes that linking the plastic card with an online transfer service will help set Revolution Money apart.

By yearend, the St. Petersburg, Fla., company plans to link its RevolutionCards with its free, person-to-person money transfer system, Revolution MoneyExchange, which allows people to send one another money through AOL LLC's Instant Messenger program.

Mr. Hogg, Revolution Money's president and chief executive, described the capability as "PayPal meets MasterCard" and said no other card brand offers a comparable product, with a direct link to an open-loop, prepaid account.

"We're starting to see a...

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