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JCPenney launches American Living.

Publication: Apparel
Publication Date: 01-APR-08
Format: Online
Delivery: Immediate Online Access

Article Excerpt
It's the largest merchandise launch in JCPenney's history, spanning 40 categories of merchandise: American Living has just hit the shelves.

The new, comprehensive lifestyle brand was created exclusively for JCPenney by Global Brand Concepts, a division of Polo Ralph Lauren.

The collection includes a full range of apparel for...

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