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Longworth Industries goes 100 percent tagless: the North Carolina-based producer of performance apparel increases its military sales, using transfers instead of woven labels to make base layers more comfortable, and flame-retardant technology to make them safer.

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The "pea in the mattress" factor--that's what a woven label inside a base layer T-shirt can be to an Army ranger carrying a heavy pack on a 20-mile hike.

Longworth Industries, a Candor, NC-based manufacturer of performance apparel, has eliminated that discomfort by going 100 percent tagless, not only for its specialty store customers such as Peter Glenn, Sports Chalet and Woods & Water, but also for its growing military and law enforcement business.

While tagless labels have become the norm in higher-end performance apparel, this isn't necessarily the case with the military. "The military is more price-point oriented, so for next-to-skin garments they were wearing with their uniforms, this was relatively new to them," says Trey Harris, Longworth's director of marketing.

Longworth has been making performance apparel for the ski, outdoor, hunting and fishing industries for 25 years, primarily micropolyester, moisture-wicking antimicrobial base layers.

All garments are knitted, cut, sewn and...

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