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Article Excerpt
Keeping up-with technology, with competitors, with anything in business or life, is a fool's game. Think about it. When you're keeping up, what's the advantage? In reality, there is no advantage to keeping up, because all you're doing is making yourself just like everyone else. You're finding out who the best is and then you're copying the best. But by the time you get as good as the best, the best has already moved on to something better, and you're still far behind.
Realize that "benchmarking" is just a fancy way of saying "keeping up." When you benchmark you're simply identifying the best practices of what others do well and then striving to imitate them. Again, once you reach the benchmarked standards, the company or person that set the benchmark has already moved on to achieve higher standards.
So how do you gain advantage and truly stand out from the crowd? The key is to forget about keeping up and set a new standard...
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