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Viral Video Meets Mortgage Lending: Interbay.tv, inspired by sites like You Tube, is a place for video testimonials, training shorts and words from Troy Aikman.

Publication: Broker Magazine
Publication Date: 01-MAR-08 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Among the most popular uses of the Internet is for people to watch user-generated content. There has always been an indirect marketing angle to such features posted on sites like YouTube, with the creators posting the commercials they would like to see or spoofing some of the more popular ones.

Now InterBay Funding LLC, Fort Washington, Pa., a small-balance commercial mortgage lender, is looking to reach out to the In a market where lenders receded by the day, GE Antares remained a constant, reliable presence in the middle-market

The division blew away the competition for financial sponsor-backed senior loans of less than $225 million

The lending unit expanded its capabilities by joining with Allied Capital to form a unitranche fund

GE Antares furthered its commitment to the middle market through its acquisition of the No. 3 player, Merrill Lynch Capital broker community with the unveiling of its new website, InterBay.tv.

"One of the things we have been looking to tap into is reinforcing both what we do and...

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