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Does Your Shop Pop? Take our quiz to find out--then check your answers for ways to improve your operation.

Article Excerpt
Well, does your shop pop? Take the quiz--go ahead, we'll wait.

Okay, now let's look at your answers.

1. Pop Answer: A ... Bravo, your shop pops through building intense customer involvement and interaction. You have transformed your store from a place simply to buy products to one that is a true customer experience. You engage customers' senses with delicious smells, good food, great music, interesting conversation, and/or the tactile experience of touching and interacting with the products. You don't just invite people into the shop; you want them to become involved.

If you answered B ... it is good that you make your shop accessible and easy for your customer to get in and find what they want. But research study after research study has found that the longer a shopper stays in the store the more they are likely to buy and to spend. Further, the more they touch, feel and interact with merchandise in the store, the more likely they are to make purchases. So in order to make your shop a true destination, you need to find ways to increase customer involvement and interaction.

2. If you answered A ... it is good that people understand your store and what kind of merchandise they can find in your store, but you are missing a huge opportunity by not leaving more to the shoppers' imagination. Curiosity is a powerful motivator for shoppers. It is what draws them into the store, pulls them down the aisle, and makes them turn the corner. Instead of laying it all out for them, you need to put some surprises into your store to...

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