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Ultimate customer experience: eight surprisingly simple ways to wow your customers--and keep them coming back for more.

Article Excerpt
Today's world is filled with savvy consumers. Their remarkable blend of exuberance and skepticism leaves many business owners wondering, How can I keep my customers' attention no matter what product or service my competitor is putting on the market? The answer may surprise you: it takes more than great products to keep your customers coming back. You must create the ultimate customer experience.

What does the ultimate customer experience look like? Maybe it's an individual making a personal connection with a customer on behalf of the business. Perhaps it's an employee going out of his way to make sure a customer has everything she needs and is more than satisfied with the transaction. Essentially, it's keeping your promise--whether that promise is implied or stated outright.

All companies make promises to their customers. They wouldn't be in business if they didn't. But not all companies keep their word. The ones that do will naturally set themselves apart from the competition. By providing the ultimate customer experience, you make people loyal to your brand. And brand loyalty is everything.

You can create the ultimate customer experience by involving the entire organization--including sales, customer service, shipping, product design, marketing, and so forth. Here are just a few insights:

Be careful what you promise. Do you promise your customers no waiting in line longer than five minutes and then keep them tapping their feet for ten? Or do you promise 24-hour help service only to make them hear a recorded message instead of a real person on the other end of the line? If you can't or don't deliver on your brand promises, you will fail to create...

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