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Making a boom: marketers are beginning to redirect their spending and messages as the Baby Boom generation ages. TV and the net are still key.

Publication: Retail Merchandiser
Publication Date: 01-JAN-08 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
In the past, advertisers have focused on reaching consumers in the 18-49 age range. Today, as the Baby Boom generation ages, many marketers are shifting their ad dollars and campaigns to stay in touch with this powerful market segment.

The Baby Boomers--born between 1946 and 1964--comprise a market of 76 million people. And unlike younger generations, who are saving to buy houses and cars and struggling to raise a family, Boomers have a fat wallet of disposable income (some experts have approximated that Boomers have nearly $1 trillion in spending power). That's why smart marketers are rethinking their ad campaigns and targeting this profitable niche.

So what's the best way to...

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