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Mark Ecko: still on a growth spurt: with its newly launched women's contemporary collection, Red by Marc Ecko, and plans to open 90 full-priced retail stores in the next two years, the $1.5 billion Marc Ecko Enterprises shows no signs of slowing down.

Article Excerpt
Question: If you are a woman wearing Red by Marc Ecko, are you more likely to date a man wearing a Marc Ecko Cut & Sew outfit, or a man sporting the *ecko unltd, look? Recently, Apparel checked in with Effy Zinkin, president of Marc Ecko Enterprises (MEE), to find out more about the strategy behind the new Red line, the company's plans for expansion, what types of technology plans it has on tap for this year and much more. To learn more (and to find out who Miss Red will choose), read on.

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Q Last fall, Marc Ecko launched Red by Marc Ecko for young women, which seems to be a departure from previous lines that the company has designed. Can you tell us more about it? Do the girls from "High School Musical" in your advertising campaign represent the typical Red customer?

A The introduction of Red by Marc Ecko is, strategically, among the highlights of 2007 for our organization. By bringing the line in-house, it is our intention to offer a collection that truly reflects the same quality, value and design integrity that define the other brands under the Marc Ecko Enterprises umbrella, while setting the stage for our continued growth in the juniors arena. As such, the Red by Marc Ecko...

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