|
Article Excerpt
One the most exciting trends in eCommerce and retail marketing is the adaptation of many of the hottest "Web 2.0" applications like blogs, wikis, video, RSS, widgets, and podcasting into the sales, marketing and the entire customer relationship management process. Some simply call this smart eCommerce business, while others have applied the CRM 2.0 label to it.
Building upon the classic customer relationship management platforms, products and processes, many of the world's leading businesses and retailers are now merging best of breed Web 2.0 technologies, partnerships and alliances. Their mission is to engage and involve their customer in order to create a truly collaborative customer experience that makes the customer feel as though they are an essential element in the entire business relationship.
[ILLUSTRATION OMITTED]
By creating a customer-centric ecosystem where the customers reside at the center of multiple business ecosystems, businesses can sell to the customer in the manner in which they want to be...
|
|
More articles from Retail Merchandiser
Branding isn't like high school: a popular brand is not the same thing..., July 01, 2007
Looking for additional articles?
Search our database of over 3 million articles.
Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication
name or publication date.
About Goliath
Whether you're looking for sales prospects, competitive information, company
analysis or best practices in managing your organization,
Goliath can help you meet your business needs.
Our extensive business information databases empower business
professionals with both the breadth and depth of credible,
authoritative information they need to support their business
goals. Whether it be strategic planning, sales prospecting,
company research or defining management best practices -
Goliath is your leading source for accurate information.
|
|
