Home | Business News | Browse by Publication | R | Retail Merchandiser

The power of pay: online shoppers who use online banking spend more than the average online shopper. Here's how merchants can capitalize.

Publication: Retail Merchandiser
Publication Date: 01-JUL-07 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
[ILLUSTRATION OMITTED]

A new industry study commissioned by MODASolutions reveals a direct correlation between online shoppers and online bill payers. The study found that 50% of consumers who shop online also pay bills online--and they spend 117% more than the average online shopper.

The survey, conducted by J.C. Williams Group, uncovered several compelling connections between paying bills online and shopping online. First, people engaged in online bill payment spent an average $1,060 in eCommerce over the previous six months.

This was approximately double the industry norms ($488) from a prior J.C. Williams survey. In addition, heavy bill payers--those who paid bills online 19 or more times in the past six months--spent an additional 34% more over the same time period versus the study average ($1,423).

Even more telling...

View this article FREE - Now for a Limited Time, try Goliath Business News
Free for 3 Days!



More articles from Retail Merchandiser
Appetite for information: giving complete product information online c..., July 01, 2007
Web 2.0 meets CRM 2.0: create a collaborative customer experience that..., July 01, 2007
Branding isn't like high school: a popular brand is not the same thing..., July 01, 2007

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.