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Technically speaking: use today's Web technologies to connect with your customers.

Publication: Retail Merchandiser
Publication Date: 01-JUL-07
Format: Online
Delivery: Immediate Online Access

Article Excerpt
For many small businesses, the traditional ways of attracting customers are no longer enough. Today, technology abounds, and the smart business owners are using it as a vital part of their business growth strategy. Following are some of the latest technologies you can use to reach existing customers and attract new ones.

1. Blogs. Blogs are short for "web logs." These are informational postings you can create to inform potential and existing customers about your products or services. Your posting can include text, images, video, and audio. Because of the interactive nature of blogs, prospects and customers can post feedback, thus customers' needs. Unlike a Web page, which...

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