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A better mousetrap: a joint effort by Acxiom and Generation5 will simplify consumer intelligence and add value to the CPG industry.

Article Excerpt
A new offering, by customer and information management solutions provider Acxiom and consumer intelligence firm Generation5, will help consumer packaged goods (CPG) manufacturers and retailers target their most profitable customers with relevant product offerings, messaging and promotions on a store-by-store basis, the two companies say.

"We understand that clients want the best data in the business at the household level, and they want it at their fingertips," says Matt Germain, client executive, Acxiom CPG Practice. "Acxiom and Generation5 simplify the delivery and analysis of consumer data by providing expanded capabilities and better, more actionable and up-to-date data."

The new solution will:

* Deliver easy access to the best household-level data and analytics (to the client's desktop via the Web);

* Set the industry...