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Success Shoppe: back-end improvements and the launch of the new BodyTech brand are pumping up Vitamin Shoppe.

Publication: Retail Merchandiser
Publication Date: 01-SEP-07 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
The Vitamin Shoppe in North Bergen, NJ, appears to be quite healthy, thank you, having improved its logistical capabilities, strengthened its internet business and launched a new site for sports nutrition.

Privately-held Vitamin Shoppe was founded in 1977 as a single store in New York City. Today, the chain consists of 332 stores in 31 states. Stores are equipped with a computer terminal and web access to www.vitaminshoppe.com, offering customers health and wellness information within the store environment. The site carries 20,000 items from more than 400 brands in Health & Wellness, Sports Nutrition, Weight Management and Personal Care categories. Vitamin Shoppe puts a premium on offering the customer tremendous value by delivering competitive discounts on all products in a high-touch customer service environment.

Chief executive officer Thomas Tolworthy says 2007 has "shaped up as an outstanding year." Perhaps the single biggest initiative put in place over the last several months has been improvements in Vitamin Shoppe's logistics...

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