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Search me: leveraging the power of search to build a better retail Web site.

Publication: Retail Merchandiser
Publication Date: 01-NOV-07
Format: Online
Delivery: Immediate Online Access

Article Excerpt
For years, eCommerce search vendors have been touting the fusion of search and merchandising, or searchandising. Conversion rates and average order values will skyrocket, say the vendors, when merchandisers utilize the "conversation" of search to tailor promotions for each shopper. But most online retailers are simply not searchandising.

It's not because of a lack of tools. Leading search vendors provide tools that allow online merchandisers to create search-based promotions on the live storefront. These tools enable retailers to capitalize on the most commonly searched keywords (if I search for a "TV" on a consumer electronics site, for example, a retailer can dynamically display a "10% off" sale...



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