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On the dot: how to create the perfect in-store experience.

Publication: Retail Merchandiser
Publication Date: 01-NOV-07 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
The Internet has dramatically changed the way consumers and retailers connect. It has also created a disconnect with in-store shopping. In trying to keep up with the informed customer's need for product data, many retailers have tried to simulate the Internet experience in their stores. Unfortunately, it is through costly trial and error that retailers realize that the in-store experience is very different from online shopping.

Twenty-eight year old Amy Kuhlman enjoys researching and purchasing products online. When the shopping bug hits her mid-week, she shops...

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