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Bud rebooted.

Publication: Retail Merchandiser
Publication Date: 01-NOV-07
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Meet the newest brew being pitched to craft beer drinkers: Budweiser.

Yeah, that Budweiser. The one brewed by the supertanker-load by those folks out in St. Louis, Anheuser-Busch. The one that spends umpteen millions a year on every form of marketing and advertising known to man. The one brand that's sure to be available pretty much anywhere beer is sold.

Next year, Anheuser-Busch plans to make a big push to get its once-proud flagship brand in front of craft beer fans. And while...

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