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Every customer counts: with increasing threats from Big Box retailers, internet sales, and interest rates, customer counting can keep retailers ahead.

Article Excerpt
As part of their CRM efforts, retailers now try to collect as much data about their customers as possible, sticking to the motto, "know your customer better then you know yourself."

Collecting this information is all well and good, as long as you do something with it. However, many of the CRM systems on the market today produce endless amounts of raw data which often makes it harder to make informed decisions, not easier.

We know basket analysis--what product was purchased with what. We know when--when do we make the most sales, when do make the least sales. We know individuals--they have store cards and are not afraid to use them. We know a lot, but unfortunately, there is even more that we do not know. Such as:

* When is our store most busy, or most empty?

* How long do our customers spend in our stores, how long is our opportunity?

* Have we got the staffing to customer ratio at optimum?

* Have we got the correctly skilled staff available?

* What is our conversion rate--what percentage of our visitors actually made a purchase--and when?

One way to answer these questions is customer counting. Customer counting has...

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