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Article Excerpt
The downturn in the mortgage industry has made a shambles of many originators' marketing and branding efforts. Many firms, too many, abandon their marketing plans to use the cash on what they believe are more important uses.
Yet there still is a need for getting an originator's name out in front of a desired audience, whether it is a business-to-business relationship or a business-to-consumer relationship.
In these tough times for business, more original means may be needed in order to insure your message gets out to your referral partners, customers (current, past and future) and any one else you want to reach. An example is the small Halloween-themed bottle of bubble soap given out by LibLoans.com, Atlanta, at the Southeast Mortgage Brokers Conference held last October. At the NAMB West meeting held in Las Vegas in November, among the trade show participants was Geoff & Drew's, which makes all natural, gourmet cookies and other baked goods. Unlike some of their competitors in this...
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