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Selling Vs. Marketing.

Publication: Broker Magazine
Publication Date: 01-NOV-07
Format: Online
Delivery: Immediate Online Access

Article Excerpt
According to one expert on the topic, selling has a bad reputation among Americans. As a result many businesses are focusing more on marketing.

But, said, Patrick Valtin, president of M2-TEC USA Inc., this swing is wrongheaded.

"In today's electronic age, the customer needs more than ever a trustworthy communication line," claims Mr. Valtin. "There is a detachment but people forget that marketing helps people to sell better - it is not a substitute." His solution is to...

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