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Why Baxter Credit Union Puts The Select In Select Employee Groups.

Publication: Credit Union Journal
Publication Date: 29-MAR-04 		Format: Online - approximately 883 words
Delivery: Immediate Online Access

Article Excerpt
A credit union that wasn't even founded until 1981 and didn't start serving companies outside its sponsor until 1996 is making up for lost time.

The nearly $1-billion Baxter Credit Union-chartered 23 years ago by Baxter Healthcare-has established a formal program it says has been quite successful in helping it attract new select employee groups.

"The board and senior management has to have the vision of why they want to go out and get new SEGs," Eileen Cherry Clark told The Credit Union Journal's SEG & Business Development Conference. "In our case, Baxter is a wonderful company, but like the stock market, you want to go out and diversify."

That senior management level support was just the beginning, stressed Clark, who said it has been critical to get similar support from...



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