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'10 That Do It Right' -- No. 9: 'El Diario La Prensa'.

Publication: Editor & Publisher
Publication Date: 23-JUL-07
Format: Online
Delivery: Immediate Online Access

Article Excerpt
In the winter of 2002, El Diario La Prensa at age 90 looked like a has-been. Tribune Co.'s Hoy had zoomed past it as New York City's Spanish-language circulation leader. Founding Publisher Louis Sito was lionized as the new Hispanic-media wiz kid.

Probably the lowest moment, Publisher and CEO Rossana Rosado recalls now, was a stinging New York Times article putting its imprimatur on the notion that...

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