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Leaping into localization: best Buy, Famous Footwear improve operations, customer service with demand-driven merchandising.

Publication: Chain Store Age
Publication Date: 01-JUL-07 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
All retailers are in business to service customers--or so they say. But chains such as Best Buy Co. and Famous Footwear are moving be yond mere rip service and successfully using localized assortments to service customers and build loyalty.

Historically, chains have been stocking shelves based on a "push" methodology that allocates merchandise according to what a retailer thinks its shoppers will want. However, to become a trusted retailer of choice, chains need to revamp their merchandising strategies and create assortments based on their shoppers' needs and preferences.

This is the key to consumer-centric merchandising. Retailers can achieve this practice by analyzing shopper demand to deriver merchandise and services to shoppers on a local level.

Best Buy, Richfield, Minn., has been a well-known proponent of this strategy. While the $36 billion company has carved a niche for itself in the consumer-electronics marketplace, Best Buy fought hard for this position.

"More than two...

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