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Success of data consolidation tech dependent on policy.

Article Excerpt
The growth in functionality and scale of meetings data consolidation technology during the past several years--which has offered corporations the ability to gather and combine meeting expenditure data regardless of which planner and department hosts the event--has played a key role in strategic meetings management initiatives. Today, no such initiative legitimately can proceed without some sort of technological implementation. Yet, even with all the development that has occurred, analysts warn that the best consolidation technology will fail if strategic processes and policies are not geared to its use.

Once the province of only a handful of large meetings management firms, meetings data consolidation technology today is offered by a number of enterprises and in many forms. Such meetings technology companies as StarCite Inc., GetThere's DirectMeetings division, SeeUthere Technologies and PlanSoft all market internally developed consolidation solutions. Meeting and travel management companies Matitz Travel Co., WorldTravel Meetings & Incentives, Carlson Marketing Group, Navigant International and American Express either have developed their own such technology or offer a private-label version. With interest in meetings...

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