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Demystifying wine: with over 100 franchised stores, WineStyles has taken the worry out of wine selection.

Publication: Retail Merchandiser
Publication Date: 01-APR-07
Format: Online
Delivery: Immediate Online Access

Article Excerpt
According to wine industry statistics, about 23 percent of the American public who buys wine is confused and concerned with their selection, especially when purchasing wine as a gift. Those worries are over for those consumers who have discovered WineStyles, Inc., a five-year-old franchise concept with over 100 stores in 20 states, Puerto Rico and Mexico. There are 50 more stores slated to open before years' end. The Margate, FL-based business prides itself on helping to "demystify" the wine buying experience in this country.

"Consumers typically spend more money on wine, thinking the more they spend, the better the wine will be, which is not necessarily the case,"...

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