Home | Industry Information | Business News | Browse by Publication | B | Broadcasting & Cable

'Hannah Montana' Superstar.

Publication: Broadcasting & Cable
Publication Date: 26-MAR-07
Format: Online
Delivery: Immediate Online Access

Article Excerpt
By Anne Becker

Disney plans international marketing blitz for tween hit

Disney's tween sensation Hannah Montana centers on an everyday girl who also happens to be a pop star. Starting this week, Hannah herself gets even bigger star treatment.

Disney will unleash an international marketing...

View more below

You can view this article PLUS...

  • Hundreds of the most trusted magazines, newspapers, newswires, and journals (see list)
  • Business news from North America and around the World
  • More than 10 years of article archives
  • Unlimited Access at any time - ONLINE and all in ONE place

Now for a Limited Time, try Goliath Business News - Free for 7 Days!
Tell Me More   Terms and Conditions
Already a subscriber?
Log in to view full article
Purchase this article for $6.95

...blitz, sending the show's teenage star to Europe to roll out a DVD, honor a theme park in Paris and rock a concert in London--in what will be an accelerated strategy to build on the year-old show's top ratings.

Hannah 's Miley Cyrus will launch the series' DVD...

NOTE: All illustrations and photos have been removed from this article.



Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.