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Marketplace need for speed: retailer demands, competition and sales opportunities now require lightning-fast speed in the packaging marketplace.

Publication: Retail Merchandiser
Publication Date: 01-MAR-07
Format: Online
Delivery: Immediate Online Access

Article Excerpt
"Is Your Company Fast Enough?" asks a recent BusinessWeek magazine cover. "In everything from retail to medical devices, the time it takes to bring a product to market has been cut in half," adds a story callout. The need for speed, brought about by intense global competition enabled by Net technology is not only forcing companies to get innovative about product development, but also packaging.

Manufacturers are increasingly expected to maintain in-stock availability for mega retailers as high as 98% or more at all times despite supply line snafus, forecasting challenges, fads and other unpredictable elements. Yet they can't afford to tie up dollars in excess inventory. At stake are not only steep outage fines, or the loss of prime store shelf space, but also the loss or gain of million dollar retail accounts.

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