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Article Excerpt
For more than a decade, mission-critical business intelligence (BI) and data warehousing technologies have been central competitive drivers in the retail industry, enabling price decreases and supporting vital operational decisions. Wal-Mart, famously, rose to retail prominence mainly on these and related technologies. Today, they have revolutionized the retail business, turning the once distrustful relationship between retailer and supplier into close partnership.
Once the domain of a few merchandising group power users willing to suffer with primitive user interfaces to gain a competitive edge in decision-making, the modern retail data warehouse helps store managers, logistics staff, buyers, category managers and executives at every retailer make better decisions and improve enterprise performance. Retailers apply a wealth of technology to such age-old problems as:
* Store site selection,
* Understanding customer buying behaviors and preferences,
* Product assortment,
* Inventory...
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