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Article Excerpt
Last year was a well-deserved solid year for beer. "After a slight volume dip in 2005, the category showed growth in 2006," notes Gary Hemphill of New York consultancy Beverage Marketing Corp. As usual, he adds, "imports, crafts and lights continue to drive the market."
Indeed, across IRI's combined food, drug and mass channels (minus Wal-Mart), the two segments together accounted for just 18 percent of cases sold last year, but amassed sales of more than $2.3 billion, or nearly 27 percent of category dollars.
Little surprise, then, that '06 saw...
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