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...however, it is one of unpredictability and occasional huge spikes. Operators are reluctant to invest in expensive boxes just to cope with what amounts to relatively infrequent traffic. This is not a technical problem--as Dror Gonen, senior marketing director at infrastructure company Comverse points out--it is a commercial problem.
"If an operator has 1,000 attempts a day capacity and suddenly needs to support 4,000 because there is a TV voting, do you buy three more SMSCs just to handle the one spike?" he asks. "There are real physical bottlenecks and there are commercial ones. Often, TV is a commercial bottleneck."
Yet this is somewhat simplistic. For one thing, there is a difference between average message capacity and peak message capacity. When peak traffic hits an SMSC, the tendency for messages to retry means that capacity can soon be overloaded. Operators need to understand the commercial issues but also must ensure their technical configuration...
NOTE: All illustrations and photos
have been removed from this article.
More articles from Battling Messaging Bottlenecks
Solution case studies., April 01, 2005
Approaches to bottleneck solutions., April 01, 2005
Operator strategies., April 01, 2005
Risks of bottlenecks in MMS., April 01, 2005
Advanced messaging systems in intelligent networks., April 01, 2005
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