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Companies fine-tuning incentive travel reward options, ROI strategies.

Publication: Business Travel News
Publication Date: 06-NOV-06 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Reward travel programs for top earners are under greater scrutiny this year as senior management increases pressure for measurable returns and new research highlights ways to make incentives more effective, corporate meeting buyers said. Though corporate spending on incentives has remained steady year over year, a greater number of companies plan to adjust their incentive strategies in 2007, according to an exclusive Meetings Monitor survey of 220 corporate meeting buyers.

Buyers said their incentive winners are looking for a greater variety of reward options. Some companies even said they will increase their expenditures on incentive travel next year to gain a greater return on investment.

Karen Bennett, vice president of sales strategy and support for Atlanta-based Cingular Wireless, said a survey of her top salespeople showed they prefer multiple regional trip options to one large event. The company plans an annual reward travel program for the top 5 percent of earners.

"Without full engagement--from...

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