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JetBlue embraces new GDS economics, but Southwest won't follow suit.

Publication: Business Travel News
Publication Date: 06-NOV-06 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
JetBlue and Southwest, the two largest domestic low-cost carriers that have garnered the bulk of their business through GDS-independent models, are diverging in their distribution approaches. JetBlue, which recently began re-listing content in third-party distribution channels, said the move has been a boon to its business. Southwest, meanwhile, plans to continue its direct-channel focus, noting that even amid improved airline economics, participation still would come at a higher cost than its direct channels.

Last week, JetBlue announced a content...

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