Home | Business News | Browse by Publication | B | Business Travel News

Events' share of corporate budgets slips.

Publication: Business Travel News
Publication Date: 09-OCT-06
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Companies are allocating more than 25 percent of their marketing budgets to events, a slight decrease from last year, according to the fifth annual Event-View report on event-marketing trends released last month by the Meeting Professionals International Foundation and The George P. Johnson Co. However, 37 percent of the...

View this article FREE - Now for a Limited Time, try Goliath Business News
Free for 3 Days!



More articles from Business Travel News
Worldspan signs JetBlue., October 23, 2006
Marriott focuses on global growth., October 23, 2006
Starwood launches "green' luxury brand., October 23, 2006
MPI names Toronto CVB'S MacMillan new CEO., October 23, 2006
DHS rolls out e-passport readers at U.S. airports., October 23, 2006

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.