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Article Excerpt
As an increasing number of multinational financial services corporations conduct business and set up operations in Asia/Pacific, corporate meeting buyers in the financial industry are taking more groups to the region. Regional governments also are taking note of the revenues that corporate meetings and incentives bring to their countries, and unveiling new initiatives to attract financial groups.
However, taking a group of executives or top earners to Asia, or setting up a strategic meetings management policy for an Asian division, comes with its own unique challenges. Destinations must be evaluated on the basis of ease of business, not just proximity to overseas operations, buyers said.
American International Group Inc., based in New York, spends more on meetings and incentives in the Asia/Pacific region than it does in the U.S. market, said Kelli Livers, director of global meeting services, in large part because the multinational was...
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