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Maritz tool measures incentive effectiveness.

Publication: Business Travel News
Publication Date: 09-OCT-06 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
The chosen destination is the biggest factor in making an incentive trip a success, according to St. Louis-based Maritz Travel. The company last month released new research gathered from its Travel Insight tool, an employee-polling and data-analysis tool designed to measure the effectiveness of corporate incentive travel programs. An expanded version of the tool also was unveiled.

The tool first was offered one year ago (Meetings Today, Oct. 17, 2005). The new version evaluates an expanded number of travel experience elements, including hotel quality and brand, cruise brand if applicable, destination type and specific destinations, according to a company release....

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